Factorial StudioMarketing
Google Ads & Meta

Great Products Still NeedThe Right Users to Find Them

We run and manage performance marketing across Google Ads and Meta, built around the metrics that actually matter for your business — installs, cost, and return. Not impressions.

  • Optimized for ROAS, CPA, CPE and CPI — whichever is your goal
  • Full analytics setup: GA4, Firebase, and game analytics events
  • Creative support — ad copy and direction that performs
  • Accounts, conversion tracking and policy compliance handled

Transparent reporting: you see exactly what was spent, what it delivered, and what we're adjusting next. No vanity metrics dressed up as results.

campaign.log
ServicePerformance marketing
ChannelsGoogle Ads, Meta
Optimised forROAS, CPA, CPE, CPI
AnalyticsGA4, Firebase, game events
google adsmetaga4
Accounts, conversion tracking and policy compliancehandled, not homework
Teams we've worked with — France · UK · USA · Germany · UAE · Saudi Arabia · Iraq · Pakistan
TapNation
Feral Interactive
Torliga Champions
Mega Cat Studios
MEICON
YoungWilliams
Turtle Juice
Eastern Leather Company
Genesis
Channels

Two Platforms, Run Properly

We don't spread thin across every network. We go deep on the two that move the numbers for apps and games.

Google Ads

Search, App Campaigns (UAC), and Performance Max — matched to where your users actually are in the funnel.

  • Campaign structure built for your goal, not a template
  • ROAS, CPA, CPE and CPI optimization
  • GA4, Firebase and game-event tracking wired up
  • Account and conversion setup, including policy compliance

Meta — Facebook & Instagram

Ad account and Business Page setup through to performance campaigns and organic presence.

  • Ad account and Business Page setup done for you
  • Performance campaigns optimized for CPI and CPA
  • iOS-specific strategy for post-ATT tracking limits
  • Organic social alongside paid, not instead of it
Why Us

Most Agencies Hand You
A Dashboard and a Bill

Three things we do differently, and they're the three that decide whether ad spend works.

01

Tracking First, Spend Second

If conversion tracking isn't right, every optimization after it is guesswork. We set up analytics and verify it fires before a single campaign goes live — GA4, Firebase, and in-game events.

02

Built Around Your Goal

An install-volume campaign and a ROAS campaign are structured completely differently. We ask what success means for your business first, then build backwards from it.

03

Continuous Optimization

Not "set and forget." Creatives fatigue, audiences saturate, and CPIs drift. We're adjusting weekly and telling you what changed and why.

Reporting

You'll Know Exactly
Where the Money Went

Transparent, data-backed reporting: what was spent, what it delivered, and what we're changing next.

If a channel isn't working, you'll hear it from us before you notice it yourself. That's the part most agencies leave out.

  • Spend vs. return per campaign, not a blended average that hides the losers
  • CPI and CPA trends over time, so you can see saturation coming
  • Creative performance — which assets earn their place and which to retire
  • What we changed this period and the reasoning behind each change
FAQ

Straight Answers

What's the minimum ad budget worth starting with?

Below roughly $1,000/month there usually isn't enough data for the platforms to optimize, so you're paying for learning you can't act on. We'll tell you honestly if you're better off waiting.

Do you need access to our ad accounts?

Yes, or we set them up for you. Accounts stay in your name and under your ownership — you keep the history and the data if we ever stop working together.

Do you handle creatives too?

We provide ad copy and creative direction, and our in-house design team can produce the assets. See Design.

How does this connect to ASO and UA?

Closely. Paid installs and organic store visibility feed each other — see ASO and UA Services.

How soon do we see results?

Campaigns need a learning period before performance stabilises — typically a few weeks. Anyone promising immediate ROAS is guessing.

Related Services

Tell Us Your Growth Goal

Installs, revenue, or awareness — we'll propose a campaign plan built around it.

No obligation. We'll tell you if paid ads aren't the right move yet.