Factorial StudioCase Studies

Real Results FromHands-On Work

We've helped indie developers, startups and small teams grow organically, acquire users without wasting budget, and turn engagement into revenue. Each case study covers the challenge, the strategy, the execution and the measurable outcome.

case_index.log
PageCase studies
DisciplinesASO, UA, monetization
Worked withIndies, startups, small teams
Each entryChallenge, strategy, outcome
asouamonetization
Read these for what the work actually looked like → before you write a brief
Teams we've worked with — France · UK · USA · Germany · UAE · Saudi Arabia · Iraq · Pakistan
TapNation
Feral Interactive
Torliga Champions
Mega Cat Studios
MEICON
YoungWilliams
Turtle Juice
Eastern Leather Company
Genesis
ASO
Organic downloads, in six weeks
A solo developer with a live app and no store visibility. Keyword strategy and listing rework, measured against the categories that actually had search volume.
ASO
Top 50
Category ranking for a new launch
A newly launched app entering a crowded category. Store listing built around winnable keywords rather than the most obvious ones.
ASO
+80%
Store conversion rate
Impressions were healthy but installs weren't following. Icon and screenshot variants A/B tested until the listing converted the traffic it already had.
User Acquisition
−45%
Cost per install, for a lifestyle app
Spend was scaling but CPI was climbing with it. Audience refinement narrowed targeting to the segments that actually converted and stayed.
User Acquisition
25,000+
Quality installs in 30 days
A new productivity app with no install base. Multi-channel campaign structure across Meta and Google App Campaigns, optimized on post-install events rather than raw volume.
User Acquisition
+60%
Day-7 retention
Installs were cheap but churned. Targeting was tightened and onboarding reworked — the users arriving were wrong before the funnel was.
Monetization
3.5×
Monthly revenue, freemium health app
Strong engagement that wasn't converting to revenue. Monetization model rebuilt around how the app was actually being used.
Monetization
+70%
Conversion to paid
Subscription pricing tiers A/B tested until the tier structure matched what users were willing to pay for.
Monetization
+60%
Ad revenue — with retention up, not down
Ad placement and frequency reworked. The usual trade-off is revenue up, retention down; here both moved the right way.
ASO Case Studies

Real Results From
Hands-On App Store Optimization

As an ASO team, we've helped indie developers, startups and small teams grow their apps organically and gain visibility in crowded app stores. These are real-world examples of how thoughtful ASO drives results.

What These Case Studies Cover

  • The challenge the app faced
  • The ASO strategy we designed
  • The execution — tools, tactics and updates made
  • The results — rankings, installs and conversions

These aren't just numbers — they're the result of strategic thinking, ongoing testing, and a deep understanding of how the App Store and Google Play algorithms actually work. See ASO Services →

UA Case Studies

Proven Strategies for
Scalable, Cost-Effective Growth

We've helped app creators turn good products into user magnets — combining paid campaigns, organic growth and performance analysis to drive results without wasting budget.

What You'll Find in These Case Studies

  • The UA challenges faced — low retention, high CPI, poor targeting
  • The strategy developed for that app's audience and goals
  • The channels used — Meta, Google App Campaigns, TikTok, influencer outreach
  • The results — install growth, cost reductions, retention improvements

User acquisition isn't just about getting installs. It's about getting the right users, keeping costs down, and setting up for long-term retention and monetization. See UA Services →

Monetization Case Studies

Real Revenue Growth From
Smart Monetization

Helping apps grow isn't just about downloads — it's about turning users into a sustainable source of revenue, through pricing models, ad placement, in-app purchases and subscriptions.

What These Case Studies Explore

  • The monetization challenges — low ARPU, poor ad engagement, high churn
  • The strategy applied — purchase UX, pricing tiers, ad formats
  • The tools and platforms used — AdMob, Firebase, RevenueCat and more
  • The measurable results in revenue, retention and experience

Monetization is a balance — earning more without sacrificing the experience. These show how a data-backed approach unlocks revenue while keeping users engaged. See Monetization Services →

Want Results Like These?

Start with a free audit — ASO listing review, UA account review, or a monetization revenue check. No obligation.