Factorial Studio Private Limited is a game publishing service provider offering full-stack publishing, marketing, monetization, and user acquisition solutions to mobile game developers and studios. We help developers bring their games to life and reach a global audience while maximizing growth, visibility, and revenue.
We support all major app stores including:
Google Play Store (Android)
Apple App Store (iOS)
Amazon Appstore
Huawei AppGallery
We provide both full publishing services and specific service-based packages, depending on the developer’s needs. Our clients range from solo indie developers to large studios.
Game Publishing (Self-Publishing)
In this model, the developer transfers the game to Factorial Studio’s publishing accounts (Play Store, App Store, Amazon, Huawei).
We take full responsibility for publishing, monetization, UA (User Acquisition), and ASO (App Store Optimization).
The game is listed under our official accounts and receives full support from our internal teams.
Example: A hypercasual game is submitted to us by an indie developer. After evaluation, we publish the game under our Play Store account, run user acquisition campaigns, monetize it through ads and IAPs, and manage live updates.
Publishing Partnership
The game is transferred to our publishing accounts.
We provide monetization, user acquisition, and ASO services.
A revenue-sharing agreement is signed between the developer and Factorial Studio.
The game benefits from our tools, data analysis, and marketing experience.
Example: A studio submits a game with good retention and marketability. We agree on a revenue split, publish it on our accounts, and invest in marketing and growth.
Publishing Partnership Services (Developer Account Publishing)
The game stays on the developer’s own Play Store/App Store account.
We provide publishing support services:
Monetization setup and optimization
ASO strategy and implementation
Paid User Acquisition campaign management
The developer keeps control of the account and app listings, while we work as a service provider.
Example: A developer wants to keep ownership of their app but lacks experience in monetization and user growth. We handle ad network setup, design an ASO strategy, and run UA campaigns — while they maintain full control over their account.
Monetization
Integration and optimization of ad networks: AdMob, AppLovin, Unity Ads, IronSource, etc.
In-App Purchase (IAP) design and placement.
A/B testing of ad formats: rewarded video, interstitials, banners.
Revenue reporting and optimization based on real-time data.
Use Case: We increase revenue by 30% in a casual puzzle game by reordering ad placements and implementing rewarded video incentives.
ASO (App Store Optimization)
Keyword research and ranking strategy.
App title, short description, and long description writing.
High-converting icon, screenshots, and video creation.
Store A/B testing to improve conversion rate.
Use Case: One of our ASO campaigns boosted a game’s organic installs by 60% within 4 weeks across Play Store and App Store.
Paid User Acquisition (UA)
Campaign setup and management across Google UAC, Meta Ads (Facebook/Instagram), TikTok Ads, and Unity Ads.
Creative design and testing (videos, banners, playables).
Targeting, retargeting, and lookalike audience creation.
CPI, CPA, ROAS-focused campaign optimization.
Use Case: Our UA campaign helped a new arcade game achieve 100,000+ installs with $0.28 CPI and over 35% D1 retention.
Game Design Feedback & Consultation
Market Research & Genre Validation
Creative Asset Production (icons, videos, store previews)
Data Analytics & Retention Analysis
Live Ops Management (events, updates, player engagement)
Flexible publishing models (full control, shared revenue, or service-only)
Global experience across multiple app stores
Data-driven approach to scaling games
Transparent communication and reporting
Long-term partnerships with studios and developers
We’re not just publishers — we are growth partners dedicated to your game’s success.
Ready to publish your game or boost your existing title?
Fill out the form and our publishing team will review your submission and get in touch within 24–48 hours.
For inquiries or partnership opportunities:
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