Factorial StudioServicesMobile Publishing
Growth & Publishing

Mobile
Publishing

Launching is easy — scaling is the hard part. We handle ASO, user acquisition, creative, monetization & live-ops to take your game from launch day to the top of the charts on iOS & Android.

weekly_kpi.log
Status● PROFITABLE
PeriodWeek 6 · Scaling
CPI↓ 38%
ROAS (D7)1.4×
ASOUAlive-ops
This week: Organic installs ↑ 27% · New playable ad CTR 3.1% · Retention D1 ↑ 44% → Cleared to scale spend 2×
2Stores · iOS & Android
360°Launch to Scale
UAManaged Ad Spend
ASOStore Optimization
Capabilities

What We Do

A full growth team that turns a finished game into a profitable, scaling product — across acquisition, monetization & retention.

App Store Optimization

Keywords, metadata, icons, screenshots & A/B testing to maximize organic installs.

User Acquisition

Data-driven paid campaigns optimized for CPI, ROAS & scalable growth.

Creative Production

Playable ads, videos & UA assets iterated continuously to keep CPIs low.

Monetization

IAP, ad placement, rewarded video & subscriptions tuned to lift ARPDAU.

Analytics & Attribution

Full-funnel tracking, cohorts & attribution so every decision is data-backed.

A/B Testing

Continuous experiments — we ship what the data proves wins.

Soft Launch & Scaling

Geo soft-launches to validate KPIs before a confident global rollout.

Live-Ops & Events

Ongoing events & remote-config tuning to keep LTV climbing.

Reporting & Strategy

Clear weekly KPI dashboards & a growth roadmap — always transparent.

Process

How We Grow It

A proven growth loop — validate, optimize, scale — repeated until your game is a profitable, charting title.

01

Market & Store Audit

We analyze your game, category & funnel to find the biggest growth levers.

02

Store Optimization

Rebuild the store presence — keywords, icon, screenshots — and A/B test.

03

Soft Launch & Validation

Geo soft-launch to measure retention & monetization — we scale what data proves.

04

UA Campaign Scaling

Paid campaigns tuned toward target CPI & ROAS across networks.

05

Monetization Tuning

Ad placement, IAP & rewarded-video balance to lift ARPDAU.

06

Global Scale & Live-Ops

Confident worldwide rollout backed by events & experimentation.

Stores & Channels

Where We Publish

Full coverage across the stores and ad ecosystems that drive mobile growth.

App StoreGoogle PlayiOSAndroidAppLovinUnity AdsMeta AdsGoogle AdsTikTok AdsAppsFlyerAdjust

Got a Game? Let's Scale It.

Whether you're pre-launch or stuck on a plateau — tell us about your game and we'll map a growth plan.